The words ‘Spa Day’ are sure to conjure up warm, relaxing images for most women. And then if it’s a Spa Day at Belle Touché….well it might seem like we’ve just won the lottery. The story of Belle Touché is a true grass roots story from our very own Siouxlander, Cheri Cosgrove. Cheri’s success didn’t start with these salons, her original franchise empire was the 65 location Tan World which she sold in 2011. That alone is a huge accomplishment. But for this entrepreneur, that was just another day at work.
Cheri saw a need in Siouxland for a full-service, affordable salon and spa when she opened the first location of Belle Touché on Hamilton Boulevard in 2004. Her goal was to provide Siouxland with talented and educated cosmetologists all wrapped up in a true salon spa experience. The ladies of Siouxland rejoiced, which supported the opening of the Lakeport Commons location in 2011 and the 4th Street location in 2013. Oh, and let’s not forget to mention the 2009 Sioux Falls salon. One might think, given her background, that she has expansion on her mind. She says, “It’s not my intent to expand at this time, I really want to focus on the locations we have and bring new and innovated services to Siouxland.”
She goes on to explain that she is continually watching the trends and treatments in larger cities for services to bring here. Once example is the new Hair Restoration that is coming to Belle Touché this summer. This treatment is targeted towards the 31 million who are suffering from thinning hair. This process involves real human hair that is weaved into the existing hair to add volume and thickness. She also prides herself on having some of the best stylists in the area and she is constantly investing in their continuing education through technique classes and industry famous speakers.
Cheri is a great example of the true entrepreneur spirit alive in Siouxland. As she says, “Siouxland has been great to me and I want to continue to give back to the community.” And she does, everyone feels special and pampered during their relaxing visits to Belle Touché.